Public Relations Specialist

Welcome to The 2011 Hot Jobs Guide

Why It’s Hot:

With the rise of blogs, Facebook, Twitter and other social media, we increasingly live in a world where media is everywhere. This makes the need for qualified public relations specialists even more important. Job growth is expected to be well over 20% in the next 10 years and this career offer great upside, given that is requires only a bachelor's degree.

• What You’ll Do:

Public relations specialists are responsible for handling organizations functions, including consume, community, media, governmental and industry relations. They may also handle interest group representation, political campaigns, investor and employee relations and conflict mediation. To be successful in this career field it is important to understand the concerns and attitudes of the consumer, community, public interest groups and the employee. Job duties may include drafting press releases and making contact with persons in the media who can broadcast or print their material. Other job duties can include arranging and conducting programs for maintaining contact between the public and organization representatives. Media specialists may also represent their employers at presentations and community projects. When working in the government public relations specialists are often called press secretaries. Their job is to keep the public informed regarding the activities of officials and agencies.